I often get questions from friends and acquaintances who ask me what does your company and / or product do. While I would love to speak about both to them for hours on end, starting from the incorporation of the company to how and why we decided to get into this business, how we revolutionized the way this business works and what the product capabilities are.
Before getting into the specifics about INSZoom and our products I ask them about their experiences on the process of their first international travel. I get answers that vary from the excellent service to harrowing tales of filling out the visa forms, following up with travel agents, living in a world of uncertainty as to when the visa would be issued etc. I assimilate their experience and start relating it to what we do at INSZoom. To captivate them I try and focus my conversation to getting them intrigued by the world-class solution that we provide to our customers and how it could have made their excellent or harrowing experience into a Delightful one.
I break down my conversation and cover our capabilities of the product, in the areas of, Workflow & Automation, Immigration processing capability (forms, questionnaires etc.) and our Case Management tracking capability.
By the time I finish, I see some of them are awestruck on learning about the spread of our product capabilities. The comment that they have to make is why does my organization not adopt your product. Hearing this my chest swells with pride and puts a big smile on my face.