Creative Enterprise Solutions

Posted by: INSZoom | Date: March 3, 2015

Inherently, I am a creative person. So much so that I spend much of my free time engaged in creative projects such as painting and decorating. Simply put, being creative makes me happy to the core.

I am very fortunate to be able to express my creativity in my work as well. Of course, I don’t decorate our customer’s offices or offer any works of art (although I might if asked), but I do get the chance to provide meaningful and scalable solutions that make a difference to their organization. It is incredibly rewarding.


Enterprise Software is defined as purpose-designed computer software used to satisfy the needs of an organization. In this definition, two points stand out to me – “purpose-designed” and “satisfy the needs of an organization.” Without a doubt, the INSZoom application is purpose-designed and we do not believe in cookie-cutter packaged solutions. Instead, we focus on creating highly customized and targeted solutions unique to our customers. What is critical, is ensuring the tool not only satisfies the needs of the organization but exceeds its needs, by providing a scalable tool that will continue to grow with the organization.

Designing creative enterprise solutions begins by defining the problem. In any pre-sales discussion, new implementation, or when providing solutions to existing customers, I embark on a fact-finding mission. I start with gaining a deeper understanding of why the customer is interested in, or purchased, our software in the first place. During this analysis phase, I throw on my Sherlock Holmes hat and start asking questions. I want to know the primary “purpose” of implementing our software in their organization. What are they trying to achieve? What are their current challenges? What is missing? This exploratory process is conducted with one primary objective in mind – generate solutions that are unique to the specific needs of the organization.

Technology isn’t just black and white lines of code. Enterprise solutions can be compared to paintings in that no two implementations are exactly alike. Each one has unique attributes and this is where creativity is critical. Providing solutions to some of the world’s most respected law firms and corporations is inspiring and exciting. Our customers have brilliant minds and I am always thrilled when I hear that our product and solutions have helped their organization increase efficiency, reduce redundancy, and improve their overall bottom-line. A successful solution is always the winning work of art.

By: Amber Easton

Inszoom Academy